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As one of the biggest names during the Chinese New Year holidays, Hennessy has unveiled a new limited bottle of its iconic X.O. Made in collaboration with Chinese designer Shuting Qiu, the new Chinese New Year 2025 Edition was inspired by traditional Chinese silks and features an eye-catching, satin-finish red-to-purple gradient enhanced with According to the Chinese zodiac calendar, 2025 is the Year of the Snake; I’ve already spotted plenty of brands drawing scaly inspiration from the mysterious and oft-misunderstood creature, which Chinese New Year How brands are reinventing CNY Global brands navigate tradition and innovation for Year of the Snake, creating campaigns that honor Chinese heritage while pushing creative boundaries. Jil Sander's Chinese New Year collection. Credits: Jil Sander. For its own celebration, Jil Sander launched an exclusive Chinese New Year Collection featuring four iconic pieces that intend to reflect both the brand’s signature design values and symbolic details pointing to the strength and wisdom of the snake. The Lunar New Year, also known as Chinese New Year or Spring Festival, is a time of renewal, celebration, and honoring age-old traditions. This year, the festivities begin on Wednesday, January 29, as we welcome the Year of the Wood Snake (2025) — a symbol of wisdom, transformation, and prosperity in the Chinese zodiac. Ahead, we put together a shortlist of Chinese New Year collections amongst the trove of offerings. The Best Fashion Brands for Chinese New Year 2025 Loewe . A bastion of contemporary craftsmanship, the Spanish heritage leather brand pays homage to the ancient art of Chinese cloisonné with a sui generis collection. Ushering in the 2025 Year of the Snake with style — and substance — luxury brands have been releasing Chinese New Year capsule collections and campaigns as early as December, jostling for Ushering in the Year of the Dragon (which represents power, progress and luck), the holiday falls on Sunday, Feb. 10 this year. Commonly called Chinese New Year in Western culture, the celebration The zodiac is rooted in ancient Chinese culture and aligns with the lunar calendar, meaning the year of the Snake begins on February 17. The Snake symbolises wisdom, intuition, and transformation. Maison Valentino is taking centre stage this season with its Chinese New Year Collection, especially since the colour red has been a forte and mainstay for the brand, namely the Rosso Valentino. Headlined by brand ambassadors Yang Yang and Yang Zi—both reputable actors, the collection is dipped in fiery red hues, showcased through monogrammed Meet this year's new tiger kings. 2022 is the Chinese Year of the Tiger and big named luxury fashion houses are marking the occasion with collections inspired by the brave and fearless creative. Gucci, Burberry, Balenciaga, and Prada have all embraced the tiger as their new spirit animal and design muse, releasing The Best Chinese New Year Campaigns 2024. Luxury brands compete in ingenuity to win over the Chinese market during the New Year. In 2024, some campaigns made a particular impact, combining cultural storytelling and innovative strategies. Louis Vuitton: an artistic tribute to Chinese traditions Jordan Brand will expand its annual Chinese New Year collection with a new Air Jordan “Year of the Snake” collection. The last time we saw the “Year of the Snake” collection debut was in 2013. Twelve years later we have five new models that will celebrate the festivities. Luxury brands have all eyes on February 12 as they prepare for one of their biggest holidays of the year: Chinese New Year.And how these brands approach the holiday offers marketers a powerful lesson in harnessing consumer insights to create culturally relevant campaigns. The lunar new year is right around the corner! For foreign brands in China, it’s a golden opportunity to resonate with the local market through traditional Chinese culture and festivities. Last year, this festive season generated $2.2 trillion in e-commerce sales for China. With Chinese consumers ready to spend their money during this public holiday, your marketing strategy must be on point. The Snake has slithered in to replace the Year of the Dragon and brands have once again unveiled their luxurious takes on the traditional red packets. In celebration of Chinese New Year, Hypebeast has rounded up a selection of envelopes from some of the most notable brands and fashion houses. From luxurious fabrics to creative designs, all of our homegrown labels have crafted some of the best Chinese New Year 2025 fashion collections for you to wear. If you’re overwhelmed with choices, then take a look at our curated guide of pieces to wear this festive season. Table of Contents. Chinese New Year clothes from local brands. 1. Li’s Atelier – Tropics-friendly linen pieces; 2. Hutz Fashion – Flirty and playful crop tops 1. What is the Chinese New Year or Spring Festival? 2. 22 Chinese New Year marketing campaign ideas 3. Tips for respectful Chinese New Year marketing campaigns 4. Top Chinese New Year marketing examples from real brands 5. Not only does Target’s Lunar New Year collection have all the decor, clothing, gifts and groceries you’ll need, but the company is also promoting Asian-owned brands, too.
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Photos from events, contest for the best costume, videos from master classes.
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