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Celebrate the Year of the Rabbit and Cat with McDonald’s and Karen X Cheng. Scan the QR code at the end to experience Lunar New Year in a whole new way. McDonalds’ Chinese New Year ad is part of a series showing a boy and his family celebrating the festival, and it’s our latest Ad Of The Month. The first episode puts the spotlight on the “spring cleaning” tradition, with a promotional tie-in for the brand. Find out why the ad works and how it mixes folklore, tradition and modern family On Feb. 12, the first day of Lunar New Year, McDonald’s is hosting a virtual mini-concert with 88rising Chinese hip-hop artist, Masiwei. For the first time ever, Masiwei will perform songs from his upcoming solo album, “Dark Horse.” This year's activation imagines the future of the holiday, with 3D sculptures of the 12 Chinese zodiac animals. The brand will also host special events in the digital space, including a Year of the Rabbit celebration on Jan. 25 and an evening with Cheng — in avatar form — on Feb. 2. Besides bringing back crowd-favourites like the Prosperity Burger and Twister Fries during the festive period, McDonald's also always launches a Chinese New Year short film. All this is part of their aim to show the 'True Meaning of Prosperity' — a gentle reminder that its not about wealth or material possessions, but about the cherished (CHICAGO – Jan. 12, 2023) – The Golden Arches is hopping into the Year of the Rabbit by partnering with award-winning, viral digital content creator Karen X Cheng to launch an interactive Lunar New Year campaign meeting brand fans where they are – in culture, technology and even the metaverse. McDonald's is celebrating the Lunar New Year, a popular tradition in many East Asian cultures, with a multichannel campaign that kicks-off on Feb. 8, per an announcement. McDonald's partnered with Asian artist collective 88rising to create the campaign, which includes three "digital moments." Mcdonald's has released a TV ad for Chinese New Year, inviting people to see the festivities through a child's eyes. The TV ad sees kids playing around during a lion dance, with one This Chinese New Year, McDonald’s has struck with a multipronged campaign with both online and offline strands, and with a unified message “祝你今年金拱门” (lit. wish gold knocks on your door this year, but “金拱门” also means Golden Arches). AI-powered television commercial – Inspired by Karen’s childhood memories of Lunar New Year, the ad spot is one of the first to incorporate NeRF (neural radiance fields) technology, which utilizes artificial intelligence to create an immersive 3D scene. Finding the right marketing message to resonate with Chinese consumers is extremely important, especially around the country’s most important festival, Chinese New Year. McCafé’s campaign has taken full advantage of nostalgic marketing in the Chinese market which has resulted in increased brand awareness. And in 2017, McDonald's released a Lunar New Year-themed ad spot (via The Drum), showcasing a Chinese lion dance, along with children playing and laughing. The fast-food chain has a history of leaning into Lunar New Year festivities, and 2022 is no exception. The debate rages over whether McDonald’s Malaysia scored a slam dunk or committed a cultural faux pas. But the fast food giant clearly isn’t backing down from making Chinese traditions fast, fun and oh-so-greasy in 2024. Either way, McDonald’s continues pushing boundaries and menus to ring in the Chinese zodiac’s Year of the Dragon. In a message brought to you by McDonald's, a girl sits down to say that her favorite time of the year is Chinese New Year because she loves the parades and seeing everyone have fun. She's proud to see many people celebrate her culture because she says her culture has helped make America what it is today. Fastfood giant McDonald’s scored another home run with a touching ad for Chinese New Year, showcasing a Tsinoy teenager practicing the traditional holiday greeting for her grandmother. This year marks a significant milestone for McDonald's Hong Kong as it celebrates Chinese New Year in a truly futuristic manner. Collaborating with DDB Group Hong Kong, McDonald's has introduced an integrated campaign that not only draws inspiration from last year's "Raise Your Arches" initiative but also takes a giant leap forward by incorporating generative AI for the first time. Yabin He: I absolutely love McDonald's Chinese New Year campaign and the June 1 Children's Day campaign we worked on with Leo Burnett. These campaigns showcase McDonald's China's innovative cultural connection and emphasise how brands can resonate with consumers on an emotional level. Let's dive into our Chinese New Year campaign first. Don’t miss: McDonald's spices up new year with global campaign that 'raises your arches' This campaign comes with a video which airs from today (9 February 2024) until 20 February 2024. Good news for mahjong fans and Sanrio collectors in Singapore: You can soon get a McDonald’s My Melody mahjong set just in time to make a splash at your Chinese New Year reunion gatherings. Each set can be purchased for S$228, after a redemption of 3,888 points from your McDonald’s MyM Rewards account. Here is how it works: It’s become an annual tradition for Apple to release a Lunar New Year film for the Chinese market, and this year’s is a stunner, as usual. Directed by Chinese filmmaker Peng Fei
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Photos from events, contest for the best costume, videos from master classes.
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