Usher in the beginning of the Year of the Rabbit with an abundance of promotions, interactive games, unique giveaways and a special collaboration for a bold year ahead. KUALA LUMPUR, 18 December 2022 – Chinese New Year (CNY) is a time full of hopes for prosperity, happiness and reasons to celebrate. Tiger Beer is roaring into the Chinese New “Chinese New Year is a time for us to roar together as we make courageous strides into the Year of the Snake. “With an array of exciting promotions, activations and giveaways designed to bring fellow Tigers closer together, we are eager to see how our consumers celebrate and energise their connections with the people closest to them,” said Tiger Beer Malaysia marketing manager Julie Kuan. Tiger Beer, the number one international premium beer in Asia, has teamed up with global football icon Son Heung-Min to ignite a movement to encourage people to set aside their fears and achieve their boldest ambitions this year. The Year of the Tiger will begin at Lunar New Year on 1st February 2022 and marks the perfect opportunity to embody the symbolic power of the Tiger and uncage your Tiger Beer Advert - Tiger Beer Chinese New Year 2011 This Chinese New Year, Tiger Beer invites consumers to connect and celebrate, inspiring everyone to embrace their inner courage to reach their full potential. With its 2025 campaign, ‘Together We Roar’, Tiger is dedicated to uplifting the spirit of community by bringing consumers closer to those who have supported them throughout their journey. The campaign features energising on-ground Under the theme “Cheers to a Bolder Tomorrow,” Tiger Beer is rolling out an exciting Chinese New Year 2024 campaign with a series of vibrant activations and promotions across the nation. Selected malls will witness the takeover of Tiger Beer in the concourse areas, transforming the shopping experience into a festive celebration. Tiger Beer. FB : Tiger Beer Life’s small wins are often left unacknowledged in the daily hustle of chasing after tomorrow. This Chinese New Year (CNY), Tiger inspires fans to take a pause and celebrate past moments to re-energize their inner Tiger for an even bolder tomorrow with the launch of its ‘Cheers to Bold Beginnings’ CNY campaign. A cheers to all the ways they uncage our inner tiger and will continue to do so in the many years to come. CELEBRATE FREEBIES WITH YOUR TIGERS From December 2024 to February 2025, Tiger Beer is bringing exciting nationwide consumer promotions to stores near you! Celebrate Safely with Tiger Beer’s Responsible Festivities. Tiger Beer Malaysia is roaring into the Year of the Snake with its electrifying 2025 Chinese New Year (CNY) campaign, Together We Roar. This festive celebration is all about honouring the connections that inspire progress, with Tiger Beer inviting consumers to embrace their tribe and Tiger Beer has released results of their 2014 Chinese New Year ad campaign which featured the TigerTwist, the world's first Chinese New Year dance anthem, and renowned US hip-hop duo DJ Virman (Far East Movement) and DJ E-Man (Power 106 L.A.) in a music video.VIEW THE VIDEO The music video was la The brief for 2014 Tiger Beer’s Chinese New Year campaign was simple: Refresh us. Surprise us. Make a traditional holiday feel new. The giddy joy of celebration is captured with whimsical creatures, vibrant colors and swirl of movement. Hidden clues and meanings are embedded into the piece and the audiences were invited to partake in this secret challenge. Nine carp represent the Emperor and Apple has made a tradition of inviting famous directors to make a short movie each year for Chinese New Year, shot on iPhone. In 2021, a Chinese New Year legend, Monster Nian, was reimagined as a contemporary coming-of-age story. The film was directed by Lulu Wang and created by the team behind the Golden Globe-nominated film, The Farewell The brief for 2014 Tiger Beer’s Chinese New Year campaign was simple: Refresh us. Surprise us. Make a traditional holiday feel new. The giddy joy of celebration is captured with whimsical creatures, vibrant colors and swirl of movement. Hidden clues and… Jiri Rakosnik, marketing director of Heineken Malaysia Berhad, said, “Tiger Beer is a brand with a strong and youthful identity, both visually and in our core beliefs. Working with Ogilvy CNY is also a time where we show-off our new year clothes and this year, you can rock a Limited Edition PMC x Tiger T-Shirt when you spend above RM20 on participating brands* at 7-Eleven outlets and MyNews outlets. *Participating brands include; Heineken ®️, Heineken ®️ 0.0, Guinness, Tiger Beer, Tiger Crystal, Apple Fox and Anchor Tiger Beer. FB : Tiger Beer The year 2022 is remarkably special for Tiger Beer given the once every 12 years occurrence of the Year of the Tiger. To uncage the festive cheer for fans around the world, Tiger Beer has partnered with Son Heung-Min, a football icon from South Korea, in conjunction with the Lunar New Year celebrations to ignite a global movement and encourage fans to set aside Heineken Malaysia 2021’s Tiger ‘Bring on the ONG’ campaign will see that giveaway more than RM1,000,000 worth of prizes to consumers. Continuing past years’ tradition, Heineken Malaysia Berhad kick-started its yearly Chinese New Year promotion campaign through a grand launch with media and trade partners. Advertising. Schweppes Experience Know Better. Milo Play More Learn More. Tiger Beer Chinese New Year 2013. Tiger Beer photography direction visual art advertising. To bring on the ‘Ong’ to consumers this year, Tiger Beer has introduced a series of promotions and attractive giveaways. From now until 15th February 2021, consumers who purchase big bottles of Tiger Beer (660ml) and Tiger Crystal (600ml) at participating restaurants, food courts or coffee shops, can check underneath their bottle caps for the ‘Ong’ characters – “A”, “B”, “C For 3 months last year, I worked on the Tiger Beer 2014 Chinese New Year Advertisement Campaign. We hope to achieve a whimsical image which captures the light-headed soaring feeling from Tiger Beer and all the Chinese New Year festivities. There are 9 carps in the image as 9 has always been a lucky number in Chinese culture. It’s the noblest
Articles and news, personal stories, interviews with experts.
Photos from events, contest for the best costume, videos from master classes.
![]() | ![]() |
![]() | ![]() |
![]() | |
![]() | ![]() |
![]() | ![]() |
![]() | ![]() |